Creating engaging content is both an art and a science that goes beyond merely sharing pertinent information to capture and maintain the interest of the audience. It also requires enriching your posts with relevant keywords for optimal search engine optimization. Many platforms, feeling overwhelmed, resort to creating uninspiring blog posts focused on random search terms. However, if you want to establish a genuine connection with your audience, a diverse range of content types should be integrated into your strategy. This article highlights five content types that can effectively drive SEO results. Let’s have a look!
Blog Posts
Did you know that of the 1.9 billion websites on the internet, over 600 million of them are blogs? This makes up for around 1/3rd of the total sites, a staggering number indeed! Blog posts are intended to share information through a casual and conversational tone, and usually have a more relaxed approach compared to other content types. Businesses use blog posts to connect with readers on a personal level and start conversations about topics relevant to their audience.
Blog posts are usually 1000 to 1500 words, are easier to create, enable sites to publish more frequently, and contribute to better SEO results. Additionally, blog posts offer monetization opportunities through ad placements and sponsorships so you can earn even more revenue.
If you also want to leverage their benefits, it is pertinent to remember that only evergreen content ensures sustained relevance and will help drive traffic over time consistently.
Trending Posts
As the name suggests, while a trending post may not stay popular for a long time, it can bring a significant surge in your website traffic. You may have come across the term newsjacking whereby content creators make posts on trending topics from social media or straight from the news. Google Trends can help find these topics for keywords or titles. So, if you add trending posts, given the nature of your platform, you will experience increased visibility as more people see the content, and you can potentially retain them for future posts.
Moreover, it allows creators to showcase their knowledge, creativity, and thought leadership, giving their online presence more traction. Additionally, trending posts help boost a website’s newsworthiness and give website relevance.
Interactive Content
When you incorporate interactive SEO content into your website, it serves a dual purpose. Firstly, it facilitates lead generation and secondly, it presents an opportunity to actively engage your audience with the content on your site.
The integration of interactive elements, regardless of their scale, can help improve key metrics used to gauge website performance, such as session duration and pages per session. This engagement then not only attracts and retains visitors but also enhances their overall experience on your platform, thereby forming a more interactive and memorable connection with your brand. Also, the addition of interactive SEO content proves instrumental in improving the overall effectiveness and impact of your website.
Authority Content
Authority content is intended to establish your expertise or your brand’s credibility in a particular field. This credibility is sometimes called topical authority and helps establish the perception that you truly understand the subject matter. Google actively looks for this type of content, making it one of the most effective ways to enhance your SERP ranking.
So, if you want to boost your website’s visibility, attract more viewers, encourage engagement, and gain valuable backlinks, creating well-planned authority content can be helpful. You can identify authority content by practices like linking to reputable sources, exploring a topic in detail, and providing specialized knowledge that is hard to find elsewhere. By incorporating these elements, you can contribute to your industry’s knowledge base and also bolster your online presence.
Video Content
Lastly, we have video content as a form of content that can drive SEO results. Getting into content-making is a smart move as the medium is quite popular and makes up for the majority of the online traffic.
This is because many people are visual learners, thereby making videos an effective way to share information. Plus, with our shorter attention spans, videos make it easier for your audience to understand and enjoy your content. By adding videos to your website, you can cater to visual learners and also meet accessibility needs, as not everyone finds reading easy.
If you want to further increase the effectiveness, consider including captions or a transcript for your videos!
Final Thoughts- Choosing Content Types
Different content types work best in specific situations. When choosing SEO content type, look for inspiration from high-ranking websites for a specific keyword so as to ensure their legitimacy and relevance. It also helps to be bold and use new formats that align with your content strategy and add value.
If you want to stand out from competitors, analyze their content and introduce something different, like video recordings. You can also perform a comprehensive analysis with multiple keywords to decide the most effective content type. Remember, at the end of the day, it is your choice, and if a specific content type does not work, learn from the experience and choose a more suitable one.