EXPLORING THE SITUATION
BACKGROUND
Owing to annual Google Search Algorithm updates the 100k+ URLs containing US based Education and General Knowledge Site was facing a rapid drop in organic traffic.
The website’s organic traffic was dropping at an average annual rate of 20%.
Having to lose organic traffic at this pace, for such a well established old site was quite alarming for the client and rightly so…
Site Traffic in Millions (US)
- Organic Traffic
- Organic Unique
- Organic Traffic
- Organic Unique
CLIENT'S VISION
GOALS
The client approached adHamster to strategize a recovery from this dip as their core goal.
Methodology
Funnel strategy was executed to resolve the core issue with every succeeding step.
Situation Analysis
Rigorous crawl and analysis of the site revealed that the site suffered from algorithm compliance and content issues.
Process Required
adHamster helped the client with website migration and content curation assuring quality and strictly abiding by algorithm compliances.
Site Traffic in Millions (US)
- Organic Traffic
- Organic Unique
- Organic Traffic
- Organic Unique
FROM WHERE ADHAMSTER PICKED UP
GROWTH
This clinical approach resulted in not only successfully halting the organic traffic drop but also reverting it back to a steady growth.
The website has been recovering at a rate of 10% YoY growth in organic traffic which is projected to be 15% in 2023.
adHamster believes in a data driven approach and informed decision making.
RECOVERY FROM THE DIP
Reclaiming Position
Organic Traffic
▲87%
An impressive increase in the the visitors that landed on the website as a result of organic search results.
Daily Active Users
▲2X
Twice as many users started engaging with the website on a daily basis, a testament to value addition.
Impressions
▲30%
The number of times any URL from your site appeared in organic search results viewed by a user.
Mobile Users
▲25%
Improved experience for mobile users in compliance with Google’s mobile-first approach.
87% Increase In Organic Traffic
WHERE WE ARE
The Journey Continues
In keeping with the client’s goals and in order to deliver optimal results, adHamster believes in data driven decision making approach and always keeping an ear to the ground.
This helps adHamster to be consistent with the trends and algorithm updates and avoid any unwanted surprises which may result in a performance plunge.
This shows the potential that adHamster brings to the table because of its knowledge pool, experience and expertise in the Digital Marketing Industry.
- Organic Search
- Others
- Referrals
- Direct
We have successfully helped them!
We are committed to customers success from start to finish. Our input helps make their solutions
stand out from the crowd.