Google to Impose New Restrictions on Suspended Ads Accounts by June 2024


Google’s New Restrictions on Suspended Ads Accounts

Google has announced that starting in June 2024, it will implement new restrictions on suspended Google Ads accounts. These changes will significantly limit the functionality available to advertisers whose accounts have been suspended. This move is part of Google’s efforts to enforce policy compliance more strictly and ensure that the Google Ads ecosystem remains trustworthy and effective for all users.


What’s Changing?

Under the new rules, suspended Google Ads accounts will only have access to a limited set of functions. The primary activities that advertisers can still perform include:

1. Billing

Advertisers will be able to make payments, download tax documents, and update their payment methods.

2. Account Settings

This includes the ability to cancel accounts and claim refunds.

3. Appeals and Verification

Advertisers can engage in appeals processes and complete necessary verifications.

4. Security Settings

Users can update security settings to ensure their accounts are secure.

5. Navigation and Reporting

While creating and editing campaigns will be off-limits, advertisers can navigate their accounts to view information and download reports.


These restrictions aim to prevent any misuse of suspended accounts while still allowing advertisers to handle critical administrative tasks and resolve suspension issues.


Why This Matters

The introduction of these restrictions could be frustrating for advertisers who rely heavily on Google Ads for their marketing campaigns. The inability to create or modify campaigns during a suspension can lead to delays and potential revenue loss. However, the changes also reinforce the importance of adhering to Google’s advertising policies.


For advertisers, this means it’s more crucial than ever to ensure compliance with Google’s guidelines. Any lapse that leads to suspension could have more severe implications due to the restricted functionality during the suspension period.


How to Stay Compliant

To avoid suspensions and the accompanying limitations, advertisers should focus on the following best practices:

1. Regular Policy Review

Keep abreast of Google Ads policies and ensure all campaigns comply with the latest guidelines.

2. Quality Content

Ensure that all ads are relevant, accurate, and provide genuine value to the audience.

3. Transparent Practices

Be transparent in ad content and business practices to avoid any misrepresentation.

4. Monitor Campaigns

Regularly monitor your campaigns for any potential issues that could lead to policy violations.

5. Engage in Training

Utilize Google’s resources and training to stay updated on best practices and new policies.


Navigating the Appeals Process

If an account does get suspended, understanding the appeals process is vital. Here are the steps advertisers can take:

1. Identify the Issue

Understand the reason for the suspension by reviewing notifications and account messages from Google.

2. Correct Violations

Address the identified issues comprehensively before filing an appeal.

3. Submit an Appeal

Use the appeals process provided in the Google Ads interface. Provide detailed explanations and evidence of corrective actions taken.

4. Follow Up

Keep track of the appeal status and be ready to provide additional information if requested by Google.


Looking Ahead

Google’s decision to limit the functionality of suspended accounts underscores the importance of compliance and quality in digital advertising. While these restrictions may pose challenges, they also emphasize the need for advertisers to maintain high standards in their campaigns. By staying informed and adhering to best practices, advertisers can avoid suspensions and ensure their campaigns run smoothly.


This policy update serves as a reminder that the digital advertising landscape is continuously evolving, and staying compliant is key to maintaining a successful advertising strategy on platforms like Google Ads.


For more information on these changes and how they might affect your advertising strategies, visit the official [Google Ads Help Center](