Google announced on September 18, 2025, on the Google Search Central Blog the launch of a new Store Widget designed to help e-commerce businesses build trust and boost sales. This interactive widget brings key trust signals—like Google ratings, customer reviews, shipping details, and return policies—directly to your website. By reducing shopper hesitation and increasing credibility, early adopters of the Store Widget have seen sales grow by up to 8% within just 90 days.
What the Google Store Widget Displays
The Google Store Widget is a dynamic, interactive feature that you can easily embed on any page of your website. Its purpose is to showcase your store’s reliability by highlighting visual trust signals that matter most to shoppers. Along with your Google store rating, the widget can display:
- Customer reviews
- Shipping policies
- Return policies
Because it automatically updates with your latest store quality ratings, the widget always reflects your current reputation. Placing it in key areas, such as your homepage or product pages, helps reassure potential customers, reduces hesitation, and ultimately builds stronger trust in your brand.
Types of Google Store Widgets You Can Add to Your Website
There are three tiers of the Store Widget, and the version that appears on your website depends on your store’s eligibility:
- Top Quality Store Widget
- Displays when your business has earned Top Quality store status.
- Highlights your strong commitment to delivering an excellent shopping experience.
- Store Rating Widget
- It appears that you have a high Google Store rating, but haven’t yet reached Top Quality status.
- Still shows shoppers that your business is trusted and well-rated.
- Generic Store Widget
- For stores that are on the path to earning higher badges.
- Provides basic trust indicators to help build credibility as you grow.
How to add Store Widget to Your Website
To add the Google Store Widget to your website, merchants can follow the official instructions provided by Google here. The guide explains how to embed the widget on your site, choose the right placement, and ensure it displays your store ratings, reviews, and policies correctly to build shopper trust.
Support Your SEO Strategy for an E-commerce Website
Adding the Google Store Widget is a smart way to enhance your SEO strategy for an e-commerce website. By displaying authentic reviews, ratings, and store policies, the widget helps build trust and boost engagement. This added SEO for product pages can improve rankings, attract more qualified traffic, and turn visitors into loyal customers. With consistent visibility and credibility, your SEO strategy for an e-commerce website becomes stronger and more impactful.