With the rapid growth of ChatGPT, the demand for SEO for ChatGPT is rising. SEO clients are increasingly seeking visibility not only in traditional search engines but also within AI-driven platforms. For business owners, ChatGPT SEO is becoming essential, as being recommended by ChatGPT is often seen by users as a sign of credibility and trustworthiness.
This article outlines key steps you can take to improve your website’s visibility through ChatGPT SEO and other answer engine optimization strategies, as more people turn to these platforms to find reliable solutions to their questions and concerns.
1. Follow Standard SEO Best Practices
Implementing proven SEO strategies remains the foundation for enhancing your website’s visibility across AI-driven platforms, such as ChatGPT. Since ChatGPT often aligns its recommendations with results from Google and Bing, a well-optimized website in traditional search engines has a higher chance of appearing in AI responses as well.
Key action steps for SEO:
- Ensure your website is indexable and crawlable by search engines.
- Resolve technical issues identified in Google Search Console.
- Publish high-quality, structured content that delivers real value to users.
- Implement schema markup for better context and visibility.
- Strengthen E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness) signals to build credibility.
2. Improve Bing Rankings
Microsoft has invested between $13 billion and $14 billion in OpenAI, the parent company of ChatGPT. As part of this partnership, Azure became the exclusive cloud provider for OpenAI, and Microsoft integrated ChatGPT technology into its products, including Bing Search and Microsoft 365 applications.
Given this integration, strengthening your website’s Bing ranking is just as important as optimizing for Google. While Google still accounts for nearly 78% of search traffic, Bing is playing a growing role in powering AI-driven answers. Optimizing for Bing ensures broader visibility without conflicting with your Google SEO efforts.
Key action steps for Bing SEO:
- Set up Bing Webmaster Tools.
- Claim and optimize your Bing Places for Business profile.
- Quality Backlinks
- Strengthen social media presence, as Bing weighs social signals more heavily.
3. Use Structured Data (Schema Markup)
Implementing schema markup (e.g., FAQ, HowTo, Video, Article, Product, Organization, LocalBusiness) enables ChatGPT and other AI systems to better interpret your website’s content. Well-structured data increases the chances of your site being accurately referenced in AI-generated responses.
Key Actions:
- Add relevant schema types based on your content.
- Ensure schema is error-free using Google’s Rich Results Test.
- Regularly update and validate the schema for accuracy.
- Look for missed schema opportunities on pages.
- Tagged schema / multiple schema addition.
4. Get Listed on News/ Aggregator Sites
According to Profound and BuzzStream data, Wikipedia is the most cited domain (~7.8%) in ChatGPT results, followed by Reddit (~1.8%), Forbes (~1.1%), G2 (~1.1%), TechRadar (~0.9%), NerdWallet (~0.8%), and Business Insider (~0.8%). Getting featured on these high-authority sources, along with reputable directories, strengthens your credibility and increases your visibility in AI-driven recommendations
People increasingly use answer engines like ChatGPT to get personalized recommendations—whether it’s finding the best restaurant on vacation or choosing the top kitchen appliances for cooking and baking. These AI-driven suggestions often rely on phrases like “best” or “top,” and the sources they pull from tend to be well-established, trusted sites.
For businesses, this means that to increase the likelihood of being recommended by ChatGPT, it’s essential to secure mentions and listings on:
Affiliate sites (AffiliateFix, STM Forum, Affilorama)
News sites (Medium, Business Insider, HuffPost)
Aggregator platforms (Reddit, GrowthHackers, Flipboard)
5. Business Directories and Reviews/Ratings Sites
Getting listed on reputable citation platforms is essential for improving both search engine rankings and ChatGPT visibility. Business directories and review sites help establish authority, build trust through ratings, and provide third-party validation of your brand. Professional profiles strengthen credibility and allow AI systems to verify key business information. Industry-specific listings add niche authority for specialized sectors such as finance, healthcare, or technology. Finally, local directories enhance regional trust signals, which answer engines like ChatGPT often consider when recommending businesses to users.
Where to List:
- Business directories: Crunchbase, Yelp, Clutch, G2, Trustpilot, Capterra, BBB.
- Professional sites: LinkedIn Business Page, Google Business Profile.
- Finance-specific sites: Finextra, Banking forums, or industry associations.
- Local directories: Yellow Pages, Chamber of Commerce listings.
6. Listicles Matter for ChatGPT SEO
Listicle-style articles (“Top 10…”, “Best 5…”, “Must-Have Tools…”) are highly effective for ChatGPT SEO because they provide structured, easy-to-digest information that AI models can quickly reference. Since ChatGPT often pulls data from roundup and comparison-style content, creating listicles increases the chances of your website being cited in answers and recommendations.
Sites to Publish Listicles
- Medium
- LinkedIn Articles
- Business 2 Community
- Hackernoon
- Tealfeed
7. Use Reddit for ChatGPT SEO
Reddit is one of the most frequently cited domains in ChatGPT answers because it hosts real user discussions, reviews, and recommendations. Contributing to relevant subreddits allows your content to be indexed, engaged with, and potentially cited by ChatGPT when users ask for opinions, comparisons, or community insights. Active participation not only builds authority but also increases visibility in AI-driven search results.
Subreddits to Leverage
- r/Entrepreneur
- r/SmallBusiness
- r/RealEstate
- r/Marketing
- r/SEO
8 . Direct Integration with ChatGPT
This is a guaranteed way to appear inside ChatGPT, beyond SEO.
Option A: Custom GPT
- You can create a Custom GPT (no coding needed).
- Upload your company info, FAQs, pricing, and services into the GPT’s knowledge base.
- Share the GPT link with your customers — they can directly query your services in ChatGPT.
For example:
“[Your Company Name] Commission Advance Assistant” — users can chat with it to learn about your services.
Explore custom versions of GPTs: Explore GPTs
Check how you can create a custom GPT for your business.
Option B: ChatGPT Plugin
- More technical, but powerful.
- You create an API that exposes your business data (services, pricing, FAQs).
- Then connect it as a plugin to ChatGPT so users can pull live data.
Example:
A user asks: “What commission advance options are available in Florida?”
Your plugin responds directly with your offers. Check how to create a ChatGPT plugin.
Option C: Embedding AI Search on Your Website
- Add an AI-powered chatbot/search on your site (trained on your content).
- This won’t directly push you into ChatGPT results, but when people visit, they get ChatGPT-like answers — improving engagement and SEO signals.